Brand Guide Document
These guidelines are designed to give you an overview of our brand’s style. Our look and feel is anchored by our logo and Reticle symbol, and strongly supported by our signature fonts and colors.
We hope that the explanation of the inspiration behind the brand and the implementation specifics provided will help you build consistency and impact through all of your creative executions.
We have also included do’s and don’ts to provide useful guidance for implementing our visual style, as well as visual examples to inspire creativity and help you explore the Acumed look and feel in real-world context!
Logos
For most applications, we use the two-color logo. If this is not possible, use the black logo. If the media is a single color or the black logo can’t be used, the logo can appear in cyan.
In certain instances the logo can be reversed out of black or cyan in white. For internal communications representing the merger of Acumed and OsteoMed, use the combined logos.
For more information about logo usage please download the Acumed Brand Guide.
To download a logo graphic file, right click on a JPG, PNG, or EPS link and choose "Save as..."
Preferred Acumed Two-Color Logo
Colors
Bright, bold, light, and energetic colors help differentiate the Acumed brand. Large white spaces elevate the products and the moments that Acumed helps create.
The Acumed palette is bold and bright. With Cerulean as the primary color, our visuals have a refreshing look and feel. We use the gold and gray only as accents, with many gray tints available for varying visual purposes. Cool Gray 11 is used as our main tint to support visual lightness. When using the Acumed gold, it should not make up more than 5% of a design.
The Secondary palette may be used in small amounts when color coding value charts and creating callouts.
For more information about color usage, please download the Acumed Brand Guide.
Cyan: Pantone 2995 CP
C-87 M-1 Y-0 K-0
R-0 G-179 B-239
Hex: #00b2ee
Gold Tips: Pantone 7409 CP
C-0 M-33 Y-98 K-0
R-252 G-179 B-28
Hex: #fcb21b
Pantone Cool Gray 11 CP
C-44 M-34 Y-22 K-77
R-52 G-55 B-65
Hex: #343741
Rio Grande: Pantone 382 CP
C-28 M-0 Y-100 K-0
R-196 G-216 B-46
Hex: #c3d82d
Deluge: Pantone 7676 CP
C-61 M-64 Y-3 K-0
R-118 G-106 B-171
Hex: #7569aa
Cerise: Pantone 213 CP
C-0 M-92 Y-18 K-0
R-238 G-55 128
Hex: #ed367f
Pantone Black 6 CP
C-100 M-79 Y-44 K-93
R-0 G-0 B-10
Hex: #00000a
Typography & Fonts
We have both serif and sans serif fonts that uniquely shape Acumed written communications. For company business documents and labeling needs, use Proxima Nova Regular.
For advertising and marketing needs, use Slab Sanchez for headlines and Proxima Nova Light for body copy. If font size goes below 10pt, Proxima Nova Regular is preferred.
The headline/copy ratio should be between 40-50%. This means that if the body copy is set at 10pts, the headline size should be 18-20 pts.
For more information about font usage please see pages 14-16 of the Acumed Brand Guide
Primary Fonts
For company business documents and labeling needs, use Proxima Nova Regular. For advertising and marketing needs, use Slab Sanchez for headlines and Proxima Nova Light for body copy.
Secondary Fonts
For company business documents and labeling needs, use Proxima Nova Regular. For advertising and marketing needs, use Slab Sanchez for headlines and Proxima Nova Light for body copy.
Videoconference (Teams) Backgrounds
Microsoft Teams: Save images to these location and then they can be selected:
- PC: Save on your computer and choose as a background.
- Mac: HD/Users/ Your.User.Name /Library/Application Support/Microsoft/Teams/Backgrounds/Uploads (click here for full instructions)
Zoom: Save on your computer and choose as a background.
Click on any of the images below to view, and then in your web browser, right-click the large image and choose "save as" to save it to your device.
CMF
LinkedIn Banners
Additional Information
Other aspects of our brand: